Capabilities

We help solve challenges at every point in the marketing cycle – from product development to market expansion and performance monitoring.

Understanding Customers – Exploring the many facets driving opinions and decisions

  • Choice-based decision modeling
  • Customer experience
  • Journey mapping
  • Segmentation and profiling
  • Gap or needs analysis
  • Voice of customer
  • Attitudes, awareness and utilization

Measuring Opportunity – Finding the most fertile grounds for growth

  • Market potential and sizing
  • Expansion or elasticity opportunities
  • Competitive intelligence
  • Market demand
  • Organizational improvement
  • Sales performance assessment
  • Change management
  • Organizational health evaluation

Demystifying Decision Making

  • Choice-based decision modeling
  • Satisfaction measurement
  • Gap analysis

Designing the Future

  • Product and service ideation
  • Product and service optimization
  • Price optimization
  • Price sensitivity
  • Product and service positioning
  • Brand development
  • Value proposition definition

Evaluating Work

  • Advertising testing (creative and copy – concept to executions)
  • Product or service testing (concepts, prototypes or finished products)
  • User experience testing (websites, platforms or applications)

Monitoring Performance

  • Brand health: Awareness, consideration, use, impressions, momentum
  • Campaign performance
  • Customer satisfaction
  • Customer loyalty

methodologies

You can trust our ability to diagnose, prescribe and execute the most appropriate and efficient methods to address your learning needs.

Quantitative Services | More

  • Surveys: Online, phone, mixed mode
  • Choice analytics/conjoint
  • MaxDiff
  • Segmentation
  • Persona development
  • Price optimization
  • Advanced analytics

Qualitative Services | More

  • Focus groups: Live or online
  • In-depth interviews: In-person, online or phone
  • Online bulletin board discussion
  • Ethnography (live observation): In-person or mobile
  • Video journaling

Secondary Research

  • Synthesized analysis and reporting from relevant published studies and syndicated reports
  • Competitive landscape activity evaluation and monitoring
  • Trend and social media monitoring