QuaLitative Research

Marketers, advertisers and product developers have never been more challenged than they are today to try and understand and effectively anticipate and respond to customer needs.

A few things that our clients say set us aparT

Breadth of services

We embrace innovations that enhance participant experiences, always matching our clients’ needs to the right method and platform.

  • Focus groups: Live or virtual (multiple web platforms used)
  • In-depth interviews (IDIs): Live, phone or virtual with video
  • Online bulletin boards
  • Ethnography: Live observational research – virtual or in-person
  • Shop-a-longs: In-store or virtual (mobile)
  • Video diaries

Complex topic experience

From technically complex subjects to sensitive topics with vulnerable populations, our experience prepares us to handle the most challenging projects.

Broad industry and audience experience

From surgeons and attorneys to stay-at-home moms and college kids, we’ve researched almost any audience imaginable.

Moderating excellence

Our moderators have decades of experience facilitating group discussions, interviews, interactive bulletin boards and more. We’ve lived alongside and studied people from all walks of life. We’re experts at eliciting the most relevant information from participants in a way that is collaborative and inclusive of clients.

Turnkey deliverables

We can easily adapt our reporting style to meet clients’ preferences or brand standards. Results are communicated clearly and concisely, with helpful visuals to ensure all stakeholders find the content interesting and easy to understand. You shouldn’t have to do much, if any, legwork to prepare a deliverable for presentation within your organization.

QuaLitative capabilities

  • Advertising strategy development
  • Advertising creative testing
  • Brand development and rebranding
  • Customer experience (CX) and voice of customer (VOC)
  • Customer journey mapping
  • Market expansion
  • Message development and testing
  • New market development
  • Organizational change management
  • Product or service ideation
  • Product or service testing – concepts or prototypes
  • Product positioning
  • Product or company acquisition guidance
  • Unique value proposition development
  • Website usability or user experience (UX) testing