QuaLitative Research
Marketers, advertisers and product developers have never been more challenged than they are today to try and understand and effectively anticipate and respond to customer needs.
Customer behavior changes alongside the speed of technology, and predicting what they might prioritize next and why, much less where and how they’ll find, engage with and purchase products and services can feel overwhelming.
While so many companies are scrambling to understand and integrate artificial intelligence to solve or simplify some of these challenges, we’re using human intelligence to unlock human truths. Technology makes us more efficient and replaces some of our more mundane tasks, but today it still takes humans to really understand other humans who are influenced and driven by highly nuanced mixes of emotional and rational needs.
We excel at matching the right methods and tools to answer your objectives and to make research participation easy and engaging for respondents. Whatever the means or mode, the result is meaningful engagement with people leading to powerful insights.
A few things that our clients say set us aparT
Breadth of services
We embrace innovations that enhance participant experiences, always matching our clients’ needs to the right method and platform.
- Focus groups: Live or virtual (multiple web platforms used)
- In-depth interviews (IDIs): Live, phone or virtual with video
- Online bulletin boards
- Ethnography: Live observational research – virtual or in-person
- Shop-a-longs: In-store or virtual (mobile)
- Video diaries
Complex topic experience
From technically complex subjects to sensitive topics with vulnerable populations, our experience prepares us to handle the most challenging projects.
Broad industry and audience experience
From surgeons and attorneys to stay-at-home moms and college kids, we’ve researched almost any audience imaginable.
Moderating excellence
Our moderators have decades of experience facilitating group discussions, interviews, interactive bulletin boards and more. We’ve lived alongside and studied people from all walks of life. We’re experts at eliciting the most relevant information from participants in a way that is collaborative and inclusive of clients.
Turnkey deliverables
We can easily adapt our reporting style to meet clients’ preferences or brand standards. Results are communicated clearly and concisely, with helpful visuals to ensure all stakeholders find the content interesting and easy to understand. You shouldn’t have to do much, if any, legwork to prepare a deliverable for presentation within your organization.
QuaLitative capabilities
- Advertising strategy development
- Advertising creative testing
- Brand development and rebranding
- Customer experience (CX) and voice of customer (VOC)
- Customer journey mapping
- Market expansion
- Message development and testing
- New market development
- Organizational change management
- Product or service ideation
- Product or service testing – concepts or prototypes
- Product positioning
- Product or company acquisition guidance
- Unique value proposition development
- Website usability or user experience (UX) testing