Quantitative Research

Customers have never been faced with so many choices, nor have they had so much control over where and how they interact with products, services and brands.

A few things that our clients say set us aparT

Thoughtful, custom study design

We listen to your challenges and goals to design research that not only answers the critical questions, but situates you for success.

Breadth of methodological expertise

From customer satisfaction studies to the most complex choice-based tradeoff decision designs, we know which tools and approaches to use to maximize learning and data confidence in the most timely and cost-efficient ways.

Complex topic experience

From technically complex subjects to sensitive topics with vulnerable populations, our experience prepares us to handle the most challenging projects.

Broad industry and audience experience

From surgeons and attorneys to stay-at-home moms and college kids, we’ve researched almost any audience imaginable. We also work globally and can support most languages.

Partnership perspective

Rather than dry data summaries, our reports concisely convey the big picture answers you need, along with actionable recommendations, all supported by a level of detail you and other stakeholders in your organization can digest (and might even enjoy reading)! Coupling our familiarity with your situation with our confidence in the quality of our research helps us feel more comfortable about forming a point of view and making recommendations that support your decision-making.

Quality control

We employ rigorous quality control measures to protect the integrity of our data. Read more about our quality control standards and practices here.

Quantitative capabilities

  • Brand awareness and health assessments
  • Choice analytics/conjoint
  • Customer experience (CX) and voice of customer (VOC)
  • Customer satisfaction
  • Customer journey mapping
  • Market expansion
  • MaxDiff
  • Message development and testing
  • New market development
  • Price optimization
  • Product optimization
  • Product or service development
  • Product or service testing – concepts or prototypes
  • Product positioning
  • Segmentation and persona development
  • Unique value proposition development