Converting uncertainty into opportunities by helping you see the world through your customers’ eyes.
Marketers have never been more challenged to respond to how quickly customer behavior is changing, while adapting to the speed of technology development to keep brand experiences consistent across all points of interaction.
From major shifts in generational trends and priorities to the ways in which people are discovering brands and purchasing products, well-designed and executed research will provide actionable intelligence to more accurately predict behavior, allocate resources, target creative work and measure its impact.
Our customized and collaborative approach to market research design ensures that we ask the right questions and connect the best methods with the right people – generating insights that ignite powerful ideas.

Jay Schaefer
Founder
Jay brings 20 years of professional experience spanning public and private sectors, B-to-B and B-to-C industries, studying topics ranging from healthcare to social media tools, and medical devices to mascara—and excels at making complex concepts understandable. He specializes in advanced analytics, conjoint studies and other quantitative methods that help his clients design more compelling and profitable product or service offerings with confidence.
Maureen Reynosa-Braak
Partner
Maureen brings 20 years of research consulting experience to her role. She started in advertising, building in-house research practices to guide creative strategy and execution, before venturing into the research vendor side. She has led countless custom qualitative and quantitative studies for clients across many industries and offers a unique balance between right and left brain thinking, integrating a creative perspective into research design and analysis, and finding meaningful data connections and insights that others might miss.
We’re not client whisperers, we’re client listeners – working hard from the first contact to understand your challenges before prescribing an approach to address them.
Initial consultation and diagnostics: We meet with you to learn about your situation, translate your challenges into learning objectives and discuss potential options.
Proposal: Once familiar with your objectives, we recommend a methodology or offer options best suited to your needs, taking into consideration specifications such as audience, qualifying requirements, geographic scope, sample source – along with your budget and timing goals.
Resource engagement: Depending on your needs, we may engage trusted panel and/or recruiting partners to reach the right types of participants.
Execute: Once the details are in place, we design your study and field it.
Evaluate data: We cut the data a number of ways, exploring different angles that will reveal the most compelling insights and opportunities.
Ideate solutions: We can meet with your stakeholder teams to discuss the research findings and how they may apply to different areas of the organization, sharing examples or moderating brainstorming sessions to bring the research to life.